

Questions have long loomed over the company’s future in the city. Kellogg now employs just over 2,000 in Battle Creek, most at its global headquarters downtown and its R&D center. The plan, which called for the creation of up to 600 jobs, resulted in the loss of up to 200 jobs in Battle Creek. Under a program called "Project K," which is expected to reduce its global workforce by 7 percent, Kellogg opened a regional service center in Cascade Township, near Grand Rapids, in 2014. The unemployment rate hit 3.9 percent in November 1999, climbing to 7.5 percent in June 2003, years ahead of the Great Recession.


Battle Creek's unemployment rate, which historically rests below the national average, spiked. In 1999, Kellogg shuttered much of its hometown cereal plant by shipping a large part of the work to a plant in Mexico. And after a falling out between the brothers, Will bought the rights to the recipe in 1906 and founded the Battle Creek Toasted Corn Flake Company. It was Will’s idea to bring the flakes to ordinary people as a healthy breakfast food. The brothers stumbled upon a combination of flour, oats and corn that came together as both tasty and easily digestible flakes. It was at the Sanitarium that John, along with his brother Will, began experimenting with new foods to improve digestive health. He also believed digestive health was of the utmost importance, and embraced enemas that cleared out the digestive tract. Overseeing the popular resort, Kellogg preached the philosophy of “biologic living,” including light therapy and the use of electric currents. John Harvey Kellogg, a health reformer who embraced obscure treatments based in religion, was the medical superintendent of the Western Health Reform Institute, which soon became the Battle Creek Sanitarium. The origin story of Kellogg cereal begins in a 19th century health institute affiliated with the Seventh-day Adventist church.ĭr.
